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Sofia Marchetti

Marketing Manager

Profile

Marketing manager who treats brand and performance as one job, not two teams at war. Eight years across content, paid, and lifecycle, mostly at growth-stage software. I build the story, then build the funnel that proves it, and I read the dashboard before the deck.

Experience

Marketing Manager

Wildbrook
2020 to Present
  • Grew inbound signups 3x in eighteen months through a rebuilt content engine and tighter paid targeting.
  • Cut blended CAC by 28% by killing channels that looked busy but never converted.
  • Launched a lifecycle program that turned free trials into a predictable paid pipeline.

Content & Growth Lead

Emberline Brands
2016 to 2020
  • Owned the editorial calendar and the SEO strategy that took organic to the top traffic source.
  • Ran the rebrand, from positioning workshops to the site relaunch, without missing a campaign.

Clients

Sales, Product, Design, Leadership

Recommendations

“Sofia is the rare marketer who can write the headline and defend the CAC in the same meeting.”
Nathan Cole · VP of Marketing
Grace Adeyemi · Head of Growth

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Profile

Enterprise account executive who sells by understanding the buyer's year, not by pushing the product's features. Nine years in B2B software, consistently over quota. I run a tidy pipeline, bring the right people to the table early, and I would rather lose fast than stall a deal for a quarter.

Experience

Enterprise Account Executive

2021 to Present
Latchford Cloud
  • Closed $4.6M in new ARR last year at 118% of quota, with an average deal size up 40% year over year.
  • Landed three of the team's four largest logos by mapping stakeholders instead of chasing the champion alone.
  • Built the discovery playbook the wider team now runs on.

Account Executive

2017 to 2021
Brightpine Software
  • Grew a mid-market territory from cold to the region's top book of business in two years.
  • Ran full cycle from prospecting to close, keeping win rates above team average every quarter.

Sales Development Rep

2015 to 2017
Talcott Systems
  • Set the pace on outbound, booking the most qualified meetings on the team for six straight quarters.

Skills

Enterprise SalesPipeline ManagementDiscoveryNegotiationForecastingSalesforceAccount PlanningCross-Functional Selling

Education

B.A., Business Administration
2011 to 2015
State University

Languages

English — Native
Spanish — Conversational

Clients

CIO & IT, Finance, Procurement, Legal

Recommendations

“Daniel forecasts like an accountant and closes like a closer. I trust his number.”
Priscilla Adomako · VP of Sales
Ryan Whitmore · Sales Engineer
Timeline

Profile

Operations manager with fifteen years keeping supply chains and back offices running quietly. I find the step everyone works around, remove it, and write the process down so it stays fixed. Comfortable with a warehouse floor, a spreadsheet, and a room of vendors on the same day.

Experience

2018 to Present

Operations Manager

Transom Logistics
  • Run fulfilment for four regional warehouses; redesigned pick routes and lifted on-time dispatch from 89% to 98%.
  • Renegotiated carrier contracts to cut freight spend 15% without slipping delivery windows.
  • Stood up an S&OP cadence that finally got sales and supply forecasting off the same page instead of two.
2021 to PresentFulfilment
2018 to 2021Procurement
2011 to 2018

Operations Coordinator

Drayton Freight
  • Coordinated inbound and outbound scheduling across three sites and a 40-strong driver pool.
  • Built the KPI board that turned daily stand-ups from anecdote into numbers.

Education

2003 to 2007
B.Sc., Supply Chain Management
Metropolitan University

Skills

Supply Chain · Process Improvement · Vendor Management · Inventory Control · S&OP · Logistics · Lean · ERP Systems · Team Leadership

Languages

English NativePolish Conversational

Clients

Carriers · Suppliers · Sales · Finance

Recommendations

“Karen has fixed problems I didn't know we had, and I only found out because the complaints stopped.”
Gerald Simmons · Director of Operations
Aisha Karim · Warehouse Supervisor
Ledger

Lea Fontaine

UX Designer

Profile

UX designer working where research meets craft. Seven years designing complex tools, the kind with a thousand states and no room for decoration. I earn the layout by watching people use the old one, and I care as much about the empty states as the happy path.

Experience

UX Designer

Studio Verano2020 to Present
  • Redesigned a data-heavy analytics product; task success in usability tests rose from 61% to 88%.
  • Built the pattern library that keeps four squads visually consistent without a weekly design police meeting.
  • Run the research practice: interviews, tests, and a shared archive the whole team searches.

Product Designer

Field & Frame2016 to 2020
  • Took features from sketch to shipped UI for early-stage clients across fintech and health.
  • Introduced prototyping to the pitch process, which cut post-launch rework noticeably.

Recommendations

“Lea designs the parts nobody demos: the errors, the empty screens, the edge cases. It shows.”
Julian Vasquez · Design Director
Naomi Sharpe · Head of Research
Editorial