Editorial
Oversized name, narrow supporting rail. For a case made in prose.
PaidProfile
UX designer working where research meets craft. Seven years designing complex tools, the kind with a thousand states and no room for decoration. I earn the layout by watching people use the old one, and I care as much about the empty states as the happy path.
Experience
UX Designer
Studio Verano2020 to Present
- Redesigned a data-heavy analytics product; task success in usability tests rose from 61% to 88%.
- Built the pattern library that keeps four squads visually consistent without a weekly design police meeting.
- Run the research practice: interviews, tests, and a shared archive the whole team searches.
Product Designer
Field & Frame2016 to 2020
- Took features from sketch to shipped UI for early-stage clients across fintech and health.
- Introduced prototyping to the pitch process, which cut post-launch rework noticeably.
Recommendations
“Shira designs the parts nobody demos: the errors, the empty screens, the edge cases. It shows.”
Yonatan Vasquez · Design Director
Naomi Sharpe · Head of Research
A magazine layout: an oversized name, a full-width rule, and a narrow rail carrying skills, education and languages so the experience column can breathe. Best when your case is made by what you wrote rather than by a long list of tools.
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Yossi Mizrahi
QA Automation Engineer
Profile
QA automation engineer who thinks quality is a design problem, not a gate at the end. Six years building test suites people trust enough to ship on. I chase flaky tests like bugs, keep the pipeline fast, and I would rather prevent a defect than log a pretty report of it.
Experience
QA Automation Engineer
2021 to PresentNorthloop Software
- Built the end-to-end suite that gates every deploy; caught regressions that had been reaching production monthly.
- Cut CI runtime 55% by parallelizing tests and killing the flaky ones instead of retrying them.
- Pair with developers on testability so bugs get designed out before they are written.
QA Engineer
2017 to 2021Proving Ground Games
- Owned release testing for a live product with weekly updates and zero tolerance for save-corruption bugs.
- Wrote the first automated smoke tests, replacing a two-hour manual checklist before each build.
Skills
Test AutomationPlaywrightCypressTypeScriptCI/CDAPI TestingPerformance TestingBug TriageTest Strategy
Education
B.Sc., Software Engineering · Academic College of Tel Aviv-Yaffo
2013 to 2017Languages
Hebrew Native · English Fluent
Clients
Engineering · Release · Support · Product
Recommendations
“Yossi made our test suite something engineers actually trust. Green means green now.”
Bianca Fischer · QA Lead
Kofi Mensah · Release Manager
Itai Berkovich
Senior Software Engineer
Profile
Backend-leaning full-stack engineer with nine years building and scaling web services. I like taking a slow, flaky system and making it boring: clear boundaries, good tests, and dashboards that tell the truth. Comfortable owning a feature from database schema to production rollout.
Experience
Senior Software Engineer
Larkfield Systems
2020 to Present
- Re-architected the billing service around an event queue, cutting failed charges by 40% and making retries auditable.
- Cut median API latency from 480ms to 120ms by profiling hot paths and adding a read-through cache.
- Mentor three engineers and run the team's design-review rotation.
2022 to PresentPayments
2020 to 2022Platform
Software Engineer
Cartwright Commerce
2016 to 2020
- Built the checkout API serving 2M orders a month across web and mobile clients.
- Introduced integration tests to a legacy codebase, taking release rollbacks from weekly to rare.
Recommendations
Itai is the person you want on the incident bridge: calm, fast, and he fixes the cause, not the symptom.
Rachel Edri · Engineering Manager
Tom Dela · Staff Engineer
Skills
- TypeScript
- Go
- PostgreSQL
- Node.js
- REST & gRPC APIs
- Docker
- AWS
- CI/CD
- System Design
- Observability
Languages
HebrewNative
EnglishFluent
Clients
Internal platform teams,Payments,Mobile,Data
Education
B.Sc., Computer Science
Technion, Israel Institute of Technology, 2012 to 2016
Itai Berkovich · Senior Software Engineer
Noa Sharon
Senior Product Manager
Profile
Product manager who starts from the problem, not the feature. Seven years shipping B2B and consumer products, most of them in messy zero-to-one territory. I write the crisp one-pager, get engineering and design pointed the same way, and cut scope without cutting the point.
Experience
Tandem Mobile
Senior Product Manager · 2021 to Present
- Own the activation funnel; a rebuilt onboarding flow lifted week-one retention from 34% to 51%.
- Killed two underused features and redirected the roadmap toward the workflow customers actually asked for.
- Run a lightweight discovery cadence: five customer calls a week feeding a public problem backlog.
Kestrel Apps
Product Manager · 2018 to 2021
- Launched the team-plan tier, which grew to a third of revenue within a year.
- Partnered with data to replace opinion-led prioritization with a simple impact-versus-effort model the whole team trusted.
Skills
Product StrategyDiscovery & ResearchRoadmappingA/B TestingSQLAnalyticsStakeholder AlignmentGo-to-MarketWriting
Languages
Hebrew · Native
English · Fluent
Clients
Sales, Support, Design, Data
Recommendations
“Noa has the rare knack of saying no to good ideas so the team can ship the right one.”
Ofer Fisher · VP of Product
Education
B.A., Economics
Tel Aviv University, 2011 to 2015
